Product Marketing Specialist

Your Team Responsibilities

We are seeking a dynamic and experienced Product Marketing Manager to lead go-to-market strategy, messaging, and positioning for MSCI’s Real Estate solutions in North America. The ideal candidate will combine deep domain knowledge in commercial real estate with a strong understanding of our core client segments—Asset Owners and Asset Managers—is essential.

The successful candidate will be fluent in the strategic objectives, operational models, and evolving challenges facing these clients, and will tailor marketing strategies to reflect their priorities and decision-making processes.

This individual will work cross-functionally with product management, sales, research, and communications teams to launch and promote offerings that address the evolving needs of institutional real estate investors and managers globally.

Your Key Responsibilities

Develop and execute go-to-market strategies for MSCI’s Real Estate products and solutions, with a focus on the specific needs and decision-making journeys of Asset Owners and Asset Managers in North America.

Craft client-centric messaging, positioning and value proposition that reflect the investment priorities, regulatory drivers, and operational models of institutional real estate investors.

Create and manage high-impact marketing content and campaigns, including thought leadership, webinars, product collateral, and web content that resonate with our key client segments.

Partner closely with product management from the earliest stages of product development—testing market demand, validating use cases with key client segments, and ensuring offerings are aligned with real industry needs. Lead the development of go-to-market (GTM) strategies

Lead competitive and market intelligence efforts, staying ahead of evolving trends in commercial real estate, technology (including AI), ESG, and capital allocation strategies used by institutional investors.

Collaborate closely with coverage management teams to support pipeline development, provide client-facing materials, and drive strategic account engagement.

Support and enhance sales enablement by equipping client-facing teams with positioning guides, pitch materials, and training aligned to the client segment’s pain points and value drivers.

Champion the use of AI and analytics in developing scalable marketing approaches and delivering more personalized, insights-driven client experiences.

Partner with the digital teal to measure and report on campaign effectiveness and engagement across client segments to refine strategies and maximize impact.

Your skills and experience that will help you excel

• 7+ years of experience in product marketing, strategy, or related roles, ideally within commercial real estate, real assets, or financial services.
• In-depth understanding of the commercial property investment ecosystem, including fund management, valuation, and risk/return frameworks.
• Proven ability to translate complex products into clear, differentiated messaging.
• Strong written and verbal communication skills with an eye for storytelling and client-centric narratives.
• Demonstrated comfort with AI tools, data-driven marketing, and a general aptitude for technology and innovation.
• Experience collaborating across global teams and managing multiple stakeholders.

About MSCI

What we offer you

• Salary range: $133,000 - $173,000 / year plus eligible for annual bonus
• Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing.

• Flexible working arrangements, advanced technology, and collaborative workspaces.

• A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results.

• A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients.

• Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development.

• Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles.

• We actively nurture an environment that builds a sense of inclusion belonging and connection, including eight Employee Resource Groups. All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You’ll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

MSCI Inc. is an equal opportunity employer. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law. MSCI is also committed to working with and providing reasonable accommodations to individuals with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the application process, please email Disability.Assistance@msci.com and indicate the specifics of the assistance needed. Please note, this e-mail is intended only for individuals who are requesting a reasonable workplace accommodation; it is not intended for other inquiries.

To all recruitment agencies

MSCI does not accept unsolicited CVs/Resumes. Please do not forward CVs/Resumes to any MSCI employee, location, or website. MSCI is not responsible for any fees related to unsolicited CVs/Resumes.

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