Head of Integrated Marketing Campaigns

Your Team Responsibilities

About the Role

As the Head of Integrated Marketing Campaigns, you will be responsible for orchestrating and driving end-to-end marketing campaign development and execution across Product Marketing and the Centers of Excellence (Brand & Content, Client Insights & Analytics, Digital Marketing, and Corporate Communications). Serving as the key integrator between teams to ensure seamless campaign planning and execution, as well as a consistent narrative. The leader in this role will be responsible for managing and developing a team of ten marketing professionals across regions.

Additionally, this role is central to the success of our “Marketing Factory” operational process, ensuring campaigns are integrated, synchronized and audience centric. You’ll be responsible for optimizing how cross-functional teams work together to deliver high-impact campaigns that support strategic business objectives.

Your Key Responsibilities

Lead integrated campaign development

• Collaborate with product marketing and client segment leads to ensure campaigns have clearly defined target audience & persona and value proposition to guide campaign planning and content delivery and maximize relevance and performance.
• Champion a customer-first approach to campaign design, through an integrated connections planning strategy designed to access the target audience across the relevant touch points with consistency in messaging.
• Drive coordination across brand & content, digital marketing and communications teams, ensuring that each campaign touchpoint is aligned with the overall strategy and contributes to a cohesive customer experience.
• Establish KPIs and performance tracking for integrated campaigns to measure impact and optimize future efforts.

Master process management & optimization

• Strengthen the ‘Marketing Factory’ process to facilitate collaboration and alignment across Product Marketing and the Centers of Excellence to deliver cross-functional integrated marketing campaigns aligned to product priorities.
• Implement best practices in campaign planning, workflow management, and execution bringing speed, consistency and accountability.
• Ensure the campaign workflow moves smoothly through all stages & gates of the Marketing Factory, removing bottlenecks and improving time to market.
• Partner with key stakeholders to define campaign priorities, resources, and deliverables across teams.
• Partner across functions when campaigns are a process into other cross-functional processes.
• Mentor and develop a high-performing team of marketing professionals.

Embrace new technology platforms & AI

• Identify and implement AI-driven marketing automation solutions to enhance personalization and efficiency.
• Support the adoption and usage of marketing tools and platforms that improve visibility, execution, and team productivity.
• Stay ahead of emerging AI trends to continuously refine marketing planning and operations.
• Lead AI marketing strategy and plan across the function.

Your skills and experience that will help you excel

Qualifications & Experience

• 15+ years of relevant experience or a proven track record of leading large-scale, integrated marketing campaigns and marketing operations.
• Proven experience leading cross-functional and global marketing initiatives.
• Experience in B2B marketing, financial services, and technology-driven environments is strongly preferred.
• Deep understanding of brand, content strategy, digital marketing, events and communications.

Skills & Competencies

• Exceptional project and stakeholder management skills, with a proven ability to influence across functions and levels.
• Strong process orientation with a passion for workflow optimization and cross-team collaboration.
• Experience using campaign management or marketing automation platforms (e.g., Marketo, HubSpot, Salesforce) and latest AI tools.
• Collaborative, organized, and comfortable working in fast-paced, matrixed environments.

About MSCI

What we offer you

• Salary range: $352,000- $458,000 / year plus eligible for annual bonus
• Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing.

• Flexible working arrangements, advanced technology, and collaborative workspaces.

• A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results.

• A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients.

• Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development.

• Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles.

• We actively nurture an environment that builds a sense of inclusion belonging and connection, including eight Employee Resource Groups. All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You’ll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

MSCI Inc. is an equal opportunity employer. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law. MSCI is also committed to working with and providing reasonable accommodations to individuals with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the application process, please email Disability.Assistance@msci.com and indicate the specifics of the assistance needed. Please note, this e-mail is intended only for individuals who are requesting a reasonable workplace accommodation; it is not intended for other inquiries.

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